Tips For Optimising Your Company's Social Media Profile
Social media is a powerful tool for businesses. Creating a well rounded profile will help you elevate your company and significantly increase your reach.
Social media platforms are your opportunity to market yourself and create your own brand. You can tell someone all about your company, your values and your services without them ever having to leave your social media page.
Nowadays, when someone is researching reputable and reliable companies, social media is often an important stop along the way. For this reason, it is essential you craft the perfect ‘landing page’ on social media.
1. Write a clear and concise bio.
The first essential step in creating a social media profile is the bio. It’s the first clear snapshot your potential customer will have of your company.
In the space of 150 characters (on Instagram) you’ll need to identify three things: who you are, your primary service and the next step to take after visiting your Instagram page. This could be a call to action like sending a direct message to your social media account or visiting a link to the website.
Your bio is also a perfect way to engage your account with the social media algorithm. For example, on Instagram, using key words in your bio gives you a higher chance of being found when someone searches those words.
Search engine optimisation (SEO) processes apply on social media too. So, if you’re a property developer in London, for example, it is important to use these key words – using them multiple times is even better.
2. Choose your brand colours and themes.
Social media pages have to be well organised and consistent. There’s nothing worse than a page that uses too many contrasting colours and fonts with no real plan.
Treat your social media page as an extension of your website – keep it within the themes of your business.
Maintaining a consistent colour palette and font selection is critical when it comes to branding, as it ensures your profile looks professional and polished. When someone visits your page, they will immediately associate your brand with professionalism, making it easier for them to trust and engage with your content.
This applies to any infographics, videos or pictures you post across all social media platforms.
Tip: To keep cohesion between social media platforms, try to make sure your social media usernames are the same.
3. Create story highlights on Instagram.
Story highlights should act as the tabs across the header of your website page. Your story highlights should tell your visitor everything they need to know about you, your company and your services.
Ideas for story highlights can include: About, Services, Blog Posts, Testimonials and FAQs.
The highlights about your company should only be a few slides with clear and concise information. No one wants to tap through endless stories!
4. Use all the features available to you.
Once your page is set up, you’ll be ready to start posting. A really important tip is to use all the features that the social media platform has to offer you.
On Instagram, this would be normal posts, carousels, reels, IGTV and live videos. On Facebook this can include videos, lives, Facebook groups and events. Don’t make the mistake of sharing only a certain type of media.
Tip: Create a schedule for each month to make sure you’re posting varied types of content.
The idea is that the more features you use, the higher your engagement is. After all, Meta wants you to use the features they’ve created.
To save time, think of different ways you can repurpose your content. For example, one week you can create a carousel post giving tips in your field of expertise. Two weeks later, you can reuse this same content in a video.
If you’ve dipped your toe in social media for your business, you're probably aware that social media is already inundated with businesses trying to compete for attention. The first step to success on social media is to establish a comprehensive profile that strengthens your brand.
Take advantage of all your social media channels to increase engagement and promote your company's name.
